Thanks to the Ducati Unica project, lovers of the brand will be able to have the bike of their dreams, collaborating with the designers of the Ducati Style Center.
Ducati has announced the birth of Ducati Unica , the new customization program dedicated to those who want to design and build their own bike. With this program, the Centro Stile opens its doors to fans of motorcycles made in Borgo Panigale and accompanies them in the realization of their dream, collaborating directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
Ducati Unica: what it is
The Ducati fans who join the program will be able to enter the Ducati Style Center atelier in person , describe their ideas to the designers and follow the progress of their motorcycles through periodic visits, experiencing first-hand the level of dedication and attention to detail that Ducati dedicates to each project.
With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colors and Ducati Performance accessories.
Each phase of construction will be documented and will directly involve enthusiasts who will see their bike take shape from the initial sketches to the delivery ceremony. Each Ducati Unica will be delivered to its owner accompanied by a certificate of uniqueness which certifies its originality and ensures its non-replicability.
Ducati dealers are part of the project. By contacting them, it will be possible to obtain the information necessary to request access to the program, which is extended to the whole world and applicable to the Ducati and Scrambler range.
“ Design is a distinctive element of our creations. We wanted to give Ducatisti the opportunity to identify themselves even more with their own bike, making it a direct expression of everyone’s personal style – said Andrea Ferraresi , Director of the Ducati Style Center.
An engaging and unforgettable experience of customization to be lived directly within our Style Center. The moment in which the Ducati finally see their bike built is very exciting for us at the Centro Stile and a source of great pride “.
